Of course we all know that attention is unequally spread among bloggers - now it emerges that people’s blogs are being judged by the platform they choose to use to host them. In the interests of research I joined “PayPerPost” and I discovered that they have recently decided not to offer to pay people whose blogs are on certain services to post about products and services. The blog platforms in question are:

MySpace, Vox, Xanga, BraveJournal, LiveJournal, Yahoo360, and Blogsome

This decision was made based on the usability, navigability and overall quality that we have seen from blogs on these platforms.

Please understand that we do not mean to say that ALL blogs hosted on these platforms are bad blogs. However, the majority of these blogs are just not what the advertisers or our Marketplace are looking for at this time.

Of course some of these users will doubtless be delighted to find out that advertisers don’t think the people they speak to are worth marketing to or (more likely in the case of sites like LJ) that the norms expressed by users of these platforms are strongly anti-commercial.

This entry was posted on Thursday, January 8th, 2009 at 11:53 am and is filed under Cultural influences on Internet use, Virtual Communities, blogging, political economy of the Internet, social network sites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.