“ICTs and Emergent Business Strategies”

Our project explores the cultural and economic implications of a new generation of commercial media culture and a new mode of computer network-facilitated participation. It examines particular examples of social participation stimulated by commercial corporations for reasons of promotion and profit, enabled by computer networks, and given form by various members of the public. Specifically, our project will focus on the wide and rapid diffusion of the use of various new media, such as email, mobile phones, mobile internet, instant messengers, and weblogs, have entirely changed the paradigm of human communications. These new communication means, major products of information and communication technologies (ICTs) during the last two decades, are gradually replacing some conventional communication means, such as physical mailing or talking on fixed phones. These replacements can also change human behavior, and may create new or alternative social norms and cultures. We would also focus on some interesting differences between Japan, Europe, and the US perspective regarding various media uses, which seem to be based on each region?s cultural/social backgrounds.
The most important point in the examination of the communication means and new technologies is, we believe, the innovation processes that occur while these technologies diffuse among users. Investigating the changes of interpretation in our society for each communication means and its technology is especially significant from a social scientific viewpoint. By investigating such innovation processes, we can examine the evolution of social norms and emergence of new cultures rather than merely tracing superficial trends of ICTs.

If this seems interesting to you or someone you know and you would like to contribute a chapter, please contact me.
(Based on joint-project of Hakuhodo, Utrecht University, and Ericsson Consumer Lab)

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