Ethan Zuckerman’s latest little project is measuring the ‘blogginess’ of newspapers - that is to say, how many links are there to a newspaper divided by its circulation? According to his figures the Christian Science Monitor ‘punches above its weight’ - its LpkC (links inward per thousand circulation) is 134.9. Next one down the list of US papers he calculated is the New York Times with 63.8. He isn’t looking at non-US papers yet but I’m guessing he won’t find many with a higher LpkC than The Guardian.

I just did the same calculation for the Guardian using figures from the Audit Bureau of Circulation (not including ‘bulks’) and it has a score of 109.7 which makes it the second bloggiest major newspaper. I had a hunch it would be high - the paper is in English, it has a strong online presence and it offers a left wing point of view that Americans won’t easily find elsewhere. Any other candidates? Both the FT and the Economist are, alas, mostly behind subscription barriers.

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