The past two days I spent at MIT’s CMS’s conference ‘The Future of Entertainment 2′ bringing together top notch mobile, internet and entertainment professionals (MTV Networks, Yahoo!, TBS) to discuss where the entertainment industry is headed.
Transmedia is a hot topic - the development of content that can be delivered on many mediums is being used by both television shows and advertisers. Henry Jenkins discussed interactive television not just as clicking a button to be taken into an interactive on-screen experience, but instead as any form of interaction with a television show in the physical world, e.g. CSI’s involvement in Second Life.
I was especially impressed with the mobile media panel: Marc Davis, Yahoo!, Bob Schukai, Turner Broadcasting, Alice Kim, MTV Networks, Anmol Madan, MIT Media Lab
Alice Kim:
- How do we get compensated?
- How do we stay relevant to our userbase, which is very forward looking?
Marc Davis:
- In the next few years, 4 billion people with cell phones and wireless connections to each other
- Realtime sharing of video from billions of geolocated phones live
Anmol Madan:
- Computation models on how people share things in media
- Ultimate goal is to make all phone interfaces socially aware
Bob Schukai:
- 90% of our research is outside the US.
- The US is behind on mobile and broadband. Way behind
- We can learn a lot from other geographies
Also, ran into some familiar faces such as Laurie Baird (Turner) who introduced me to great other Turner folks, Todd Cunningham (MTV) and Jing Wang (MIT). Ended up at GamBit which is MIT’s terrific new research initiative to conduct digital games research. Oh, and heard a lot of FCC bashing… we may want to look into that a bit more…
All in all 2 great days!
(You can find detailed session reports here)