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BBC vs. Google

How about the BBC challenging Google for the provision of online services?

“We
have got the best content in the world and a more flexible rights
framework than anyone,” says [Ashley] Highfield. “We have the best
brand, I would argue, online in the world in terms of trust and
impartiality. We’ve also got access to some of the best technology in
the world. If you glue all of that together we should be in a prime
position to create the best next-generation search navigation tool in
the world,” he enthuses.

I was wondering whether this would include a challenge to the real core of Google’s power, the ubiquitous search engine.

Come to think of it, I generally go google, and then iBBC if no luck on the first few screens.

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This entry was posted on Tuesday, January 18th, 2005 at 12:18 pm and is filed under About the Internet, General, Search Engines, UK Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “BBC vs. Google”

  1. EVC Says:
    January 20th, 2005 at 9:14 am

    The BBC operates a mix of BBC-owned search and Google-generated results. Tthe recent public review of BBC Online (the Graf report) might lend some support for the suggestion you quote.

    It said, in part:

    Respondents, in our audience research, could not clearly identify the value of the BBC search engine. Many were content with commercial tools, such as Google. On balance, however, I feel the BBC should retain its search engine. Given that search is becoming such a fundamental part of how the internet is used, it is worth keeping a publicly funded, UK competitor in the market place. The size of the BBC site means that it needs an internal search engine in any event; a condition of also providing a worldwide web search facility should, however, be that it is reorganised to provide a truly independent capability, i.e. not one that favours BBC sites. The BBC should keep its search engine under regular review, in the light of changes in the market and user behaviour.

    Personally though I wouldn’t bank on it unless current seach provision becomes relatively unworkable, even though techies love to dream about what they could do if they ruled the world. It’s very expensive, and I’m not sure the licensepayers or the corporation would stand for it.

    Elizabeth

    Elizabeth

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