One step forward, one back on Facebook
Monday, November 26th, 2007Facebook recently introduced “Pages” as an alternative to “profiles” for brands, companies and other collective entities to use. This fills a gap but alas their implementation is problematic. Just as you can only be a “friend” of a person (via their profile) on Facebook, the only relationship you can have with a “page” is to be a “fan” of it. I might want to register that I use, am part of or am interested in a company or organization with a page but that doesn’t make me a “fan”.
I suspect that Facebook did this so that brands like Nike would not have to deal with millions of people saying they were “enemies of” the page. Hopefully the API will enable third parties to make this kind of thing possible.
It is also worth noting that while they have announced to everyone that companies will be making “pages”, they don’t mention in that context that any individual or organization, non-profit as well as profit-making can make pages (you have to look in their “help” under “business solutions” - tellingly - to find the link).