Comments on: New global social media statistics - but use with caution http://groupblog.workasone.net/archives/2008/04/new-global-social-media-statistics-but-use-with-caution/ A weblog for staff and students of the Media department at the London School of Economics Fri, 25 Jul 2008 16:01:05 +0000 http://wordpress.org/?v=2.5.1 By: Mikej http://groupblog.workasone.net/archives/2008/04/new-global-social-media-statistics-but-use-with-caution/#comment-58376 Mikej Wed, 30 Apr 2008 07:53:06 +0000 http://groupblog.workasone.net/archives/2008/04/new-global-social-media-statistics-but-use-with-caution/#comment-58376 Hey thanks for posting about our research. We are in fact a media planning and buying agency not PR. But yes we did decide to look at active internet users. But just to give you some context in the UK. If 70% of total adults are online frequently. 61% of those same total adults in the UK are using the internet once a week or more(source:TGI Single Source data). Which shows that a very high percentage of people online are 'active users'. This is going to be similar in westernised markets and less so in developing markets, as we highlighted. I guess the point we were interested in, is the size within westernised markets currently and the potential of developing markets. The fact is its only going to grow. Its not only about making social media, but people reading them as well. Forrester offered a nice free segmentation tool over at groundswell (check out my post here http://thingsdonotchangewechange.blogspot.com/search/label/groundswell) This also translates into social medias role as an influencer on people's decisions. let me know if you have any more questions. I will shoot them through to the guys that developed it Hey thanks for posting about our research. We are in fact a media planning and buying agency not PR. But yes we did decide to look at active internet users. But just to give you some context in the UK. If 70% of total adults are online frequently. 61% of those same total adults in the UK are using the internet once a week or more(source:TGI Single Source data). Which shows that a very high percentage of people online are ‘active users’. This is going to be similar in westernised markets and less so in developing markets, as we highlighted.
I guess the point we were interested in, is the size within westernised markets currently and the potential of developing markets. The fact is its only going to grow. Its not only about making social media, but people reading them as well. Forrester offered a nice free segmentation tool over at groundswell (check out my post here http://thingsdonotchangewechange.blogspot.com/search/label/groundswell) This also translates into social medias role as an influencer on people’s decisions.

let me know if you have any more questions. I will shoot them through to the guys that developed it

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