While reading a New York Times article about voice recognition and speech synthesis I learned about a new audio and video search engine, Everyzing. While the search engine itself was interesting, I was struck by the fact that the first thing you find in searching for Everyzing and in visiting their website is not the search engine page itself, but a page about the company’s business. And it is not centred on the user - it’s centred on the content providers. Specifically, the company is touting its skills in search engine optimization of audio and video content. So even before it hits the mass market it is already planning to make money by helping deep-pocketed media companies to get their media found by searchers ahead of others who don’t have those resources.

I tend to think of search engine companies and search engine optimization companies as being enemies but this reminds me that the relationship is a lot more complex.

This entry was posted on Monday, June 30th, 2008 at 10:35 am and is filed under Search Engines, Useful Internet Resources, political economy of the Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.